What retrofit messaging can mortgage lenders convince more homeowners to increase the energy efficiency of their homes?
Most mortgage lenders now fully grasp the benefits that increasing the energy efficiency of the UK housing stock can bring their business – reducing their own financed emissions whilst opening new green lending revenue streams and ensuring a lower risk, higher asset value mortgage book.
But we also hear from mortgage lender teams regularly that homeowners seem reluctant to undertake a home retrofit due to the barrier of upfront costs and confusion about how to go about a retrofit. This is holding back the market for green mortgages and retrofit loans – with lenders seeing low uptake even when offered at a generous discount.
So what can be done about that?
Well, lenders are actually in a great position themselves to overcome the barriers and convince their homeowner customers that retrofitting is well worth the investment.
All that’s needed is great retrofit messaging that will actually cut through with homeowners.
We’ve put together a (free) retrofit messaging toolkit for mortgage lenders that contains the six key messages proven to convince homeowners to retrofit – and the proof points and evidence you need to back the messages up too.
In brief, the six key messages are:
- Retrofit isn’t as expensive as you think
- Financing is available to cover the upfront costs of retrofit
- Energy bill cost savings start immediately
- Retrofitting will increase the value of your home
- An energy efficient home means comfort and health all year round
- A hassle-free way to get started with home retrofit.
Download the retrofit messaging toolkit to access the full details ➡️
